We get to know who you are, what you're all about, and what you're trying to achieve. We learn about your audience as well as what the competition is doing. We discover what sets you apart from everyone else out there, and we make sure your communications reflect that uniqueness.
STORYTELLING & CONTENT
Using brand-positioning insights and audience analysis, we create a content strategy to tell the story of your organization in ways that will resonate with the people you most want to reach. We'll help you develop a brand voice and will provide a clear set of guidelines to help anyone creating content for your organization—from internal designers and writers to long-term partners to one-shot hired guns—represent you appropriately and consistently.
Once you have a content strategy, you need a steady stream of high-quality, highly engaging content. From written material, such as blog posts, white papers, and magazine articles, to videos, infographics, or photos, we bring together the best talent to create your content.
All the great content in the world doesn't matter if no one ever sees it. We'll give you practical guidelines about where you should publish, how frequently you should post, and what mediums and formats to use.
Don't forget about the people who know you best. Employees can be the best brand advocates—but you have to make sure they understand your story, too. Thoughtful internal storytelling can help you engage your employees and colleagues, increase morale, lower turnover, and improve word of mouth.